Who’s it for?
1. Creative professionals (videographers, photographers)
o Mini allows Drobo to add value to a greater percentage of workflow
o Replaces multiple external drives and/or compact flash RAID for protected storage on
location to greatly simplify storage workflow
o 5D is “stay at home” workhorse for editing, backup, and archive
o Need super high performance which Drobo now delivers
o Heavy use of Adobe and Apple applications (Final Cut Pro, Photoshop, After Effects, etc.)
2. Mobile professionals
o Power user who travels extensively with external drive(s)
o Tends to be an early adopter; buys based on want as opposed to need; not price sensitive
o Likely uses sleek laptop (Macbook Air and/or PC-based ultra book) in addition to tablet
o Wants to leverage Thunderbolt and/or USB 3.0 connectivity on laptop
3. SMB/SOHO
o Sneakernet backup
o Dual-drive protected storage in an easy-to-sue sub-$1K solution
o Connected home pros, who want remote access by multiple users to files stores on device
o Centralized backup for all computers in SMB/SOHO
What’s better/different?
Shared benefits:
Industry-first hybrid-like storage characteristics--utilizing the capacity benefits of hard disk
drives (HDDs) in combination with the performance benefits of SSDs with automated tiering
Connectivity: Thunderbolt to connect to brand new Thunderbolt computers for high
performance AND USB 3.0 for every other computer you’re ever owned; you get both, don’t
have to choose
BeyondRAID, Drobo’s core technology which automatically provides sophisticated data
protection and unrivaled ease-of-use
Ease-of-use: As with all Drobos, traffic light operation, capacity indicator, etc.
All user data is fully protected, big batteries, enterprise-class protection of user data, more
reliable than other products in this category
User-driven industrial design: desktop-quiet, compact form factor, sleeker, magnetic face plate,
accessories
New everything: smaller, sleeker, more technology, integrated
Media Contact:
Michelle Reingold, Trainer Communications
Office: (925) 271-8214
Mobile: (650) 281-5866
mreingold@trainercomm.com
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